SRBIJA NA Svetskoj izložbi u Dubaiju

Serbia at Expo 2020 Dubai

From 1 October 2021 to 31 March 2022, the Republic of Serbia, together with more than 190 countries from all over the world, will participate in the prestigious world exhibition Expo 2020 Dubai. The theme of Serbia's participation in the World Exhibition is "SERBIA CREATES IDEAS - Inspired by the past, shaping the future".

Central place to Serbia’s mission to the World Expo is the Serbia Pavilion, an architecturally striking 2.000 m2 building rising over three floors located in the heart of the Expo’s Mobility District. The pavilion will present a unique dual platform for displaying Serbia’s stories – a physical pavilion in Dubai and a virtual / digital pavilion online – that integrates timeless and limitless content with real space. The pavilion is a "time capsule" uncovering not only Vinča and modern Serbia, but also ways of living harmoniously for the future.

The Mobility District “creates connections to drive the world forward, breaking down the divide between the physical and digital worlds to build a harmonious, global society where information, ideas and goods are exchanged faster than ever before.”

The Serbia Pavilion will comprise of four parts:

Serbia Creates

GENERAL | Ground Floor

Retail zone of creative Serbian product plus BUSINESS (1st Floor) – digital brochures of Serbian offerings, including presentations programme.

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Serbia Creates

BUSINESS | 1st Floor

Inter-joining conference and meeting rooms of adjustable size and specification that can be booked for meetings, conferences, presentations.

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Serbia Creates

GENERAL | 2nd Floor

A tourism and events zone available for VR presentations of innovations, talents, artists, cities, tourism destinations, museums, major events etc.

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Serbia Creates

VINČA | 2nd Floor

A permanent exhibition connecting the genius of Vinča with the creativity and innovation of modern Serbia.

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The exhibition setting:

The exhibition setting of our pavilion will show that modern Serbia is the natural heir to the Neolithic Vinča Culture. Vinča changed the way humans lived and thrived and Modern Serbia will be presented as the natural successor its supreme artistry, technology, innovation, trade and peaceful coexistence. It will further demonstrate that the Serbia of the future is driven by the creative and innovative ideas of a number of exciting and inventive individuals, companies and organizations.

Business opportunities:

Serbia’s Expo participation will be rolled out across a number of activations, initiatives and events under the brand message Serbia Creates Ideas. This includes the purpose-built Serbia Pavilion in the heart of the Expo, a comprehensive B2B programme that connects Serbian businesses with UAE, MENA and world-wide counterparts, G2G and G2B activities, Serbian business hubs in key sites across Dubai, and a whole range of other events, festivals and activities that promote Serbia as a forward-facing nation with innovation, ingenuity and creativity embedded in its DNA. By engaging and embedding Serbian content across all of Expo’s programmes, and by making full use of the opportunities to amplify our messages, we will position Serbia as an open, collaborative, cooperative and fun, creative, innovative and resourceful nation.

We will show why Serbia is 1st in Europe for FDI, why it is called the Silicon Valley of the Balkans, why it is the frontrunner in eGovernment, how it proudly hosts a European Centre of Excellence for ICT solutions for agriculture and why Belgrade was proclaimed one of the 5 most creative cities in the world, as well as showing how it became one of the most successful countries in dealing with the pandemic and immunization.

Location map