Gitex AI Everything, Green Stage (Za’abeel Hall 3)


18th October 2021   |   4:10 p.m. (duration 20 minutes)

Serbian case study - Proactive AI and not provocative AI: Bypassing governance inefficiencies

Marta Tomovska, Director for Public Administration Reform and eGovernment, Office of the Prime Minister of Serbia

Although diversified, her professional career has always being centered on innovation, digital transformation of societies and building skills for the future.

As a government Minister for information society and public administration, on our path to EU accession, she was leading the creation and implementation of strategies for a digital nation, as well as the public administration reform aiming to build first class public service.

Prior to her appointment on executive positions in the government, she had 15+ years career in the ICT sector, managing several prominent companies in IT and telecommunications.


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