26th November 2021


Friday, 26 November 2021 - In less than 2 months from the opening, the Pavilion of the Republic of Serbia at the World Exhibition "EXPO 2020 Dubai" was visited by 300,000 visitors from all over the world, and we still have more than 4 months of presentation ahead of us!

"One and a half months into the exhibition and already all the results of Serbia's performance at the World Exhibition exceeded our expectations. As we have learned unofficially, we are one of the most visited Pavilions at the Expo, almost side by side with the largest countries, and we are very proud of that. Dubai is, without any exaggeration, the center of the world during these six months. That is why we should seize the opportunity, especially taking into account that Serbia is welcomed in the UAE as a great friend and partner, to break the myth that such a small Serbia is no match for big countries. Indeed, there is so much we can be proud of,“ said Ana Ilić, Senior Advisor to the Prime Minister of the Republic of Serbia for Creative Industries and Tourism and Deputy Commissioner General of Serbia for "Dubai Expo 2020"

The music programs we have organized so far have attracted thousands of visitors, who enjoyed getting to know the rhythms from Serbia and the Balkans in modern arrangements.

350 BUSINESS PERSONS presented their business to the world business community

Within the organized business program delivered by the Government of the Republic of Serbia in cooperation with the Serbian Chamber of Commerce and the Development Agency of Serbia, so far over 350 business persons have presented their businesses in Dubai, and over 1000 meetings have been held. Many business deals have been struck - 10 binding contracts have been concluded during the first month and countless opportunities have been opened for the future.

We are preparing for 4 more investment conferences, dedicated to specific sectors that have great potential for attracting new investments.

The first investment conference dedicated to investing in the real estate sector in Serbia was attended by a large number of investors from the Emirates who already have experience in investing in real estate in Serbia, but who are interested in further investing in spa tourism and spa facilities, as well as in various commercial facilities.

The first next conference will be on December 13, when we will promote investment potentials in the automotive, railway and chemical industries, followed by a conference focusing on health and wellness tourism with an emphasis on our spas, then a conference dedicated to the food industry, agriculture and ICT technologies. The last but not the least important one will be dedicated to water and renewable energy sources.

The world exhibition "EXPO 2020 Dubai" will is held from October 1, 2021 to March 31, 2022, under the slogan "Connecting minds, creating the future"

During the six months of the exhibition under the slogan "Serbia creates ideas - inspired by the past, shaping the future", Serbia presents itself through more than 150 different events. We present to the world various economic sectors, scientific contents, technological innovations, creative industries and tourist offer, with the aim of presenting ourselves as a modern, innovative country, attractive for the development of trade and tourism.