28th December 2021

SERBIAN PAVILION IN DUBAI VISITED BY MORE THAN HALF A MILLION VISITORS - MORE THAN A MILLION IS EXPECTED BY THE END OF THE EXPO

During the first three months of its appearance at the World Expo 2020 Dubai, Serbia has made more than 3,000 business contacts and become the talk of the world media thanks to science and innovations

Tuesday, December 28, 2021. In just three months of appearance at the World Expo 2020 Dubai, Serbia has achieved impressive results and welcomed more than half a million visitors from all over the world and presented its economic, technological, innovation, investment and tourist potentials in the best way possible.

Within the business program implemented by the Government of Serbia, the Serbian Chamber of Commerce and the Serbian Development Agency, during the first four theme weeks in Dubai, more than 500 business persons from Serbia have presented themselves, making more than 3,000 business contacts with potential partners from abroad and more than 10 contracts have been finalized with companies from the United Arab Emirates, Malaysia, India, the United States...

As we are about to have five more business delegations and hold three Investment Conferences, more than 1,000 businessmen from Serbia are expected to participate in the Expo. In addition to the participation of more than a hundred investors from around the world, the Investment Conferences have so far resulted in a double-digit number of letters of intent, and talks have been launched with potential investors.

"All the results of Serbia's appearance at the World Exhibition so far have already exceeded our expectations. Unofficially, we are one of the most visited pavilions at the Expo, side by side with the largest countries, and we end the year with more than 500,000 visitors. We are especially proud of the fact that Serbia is recognized as a leader in innovations and creative industries and that due to the revolutionary project - metahuman of a prehistoric man, who amazed the world, we have become the talk of relevant world media", said Ana Ilić, senior advisor to Serbia’s Prime Minister for Creative Industries and Tourism and Deputy Commissioner General of Serbia for EXPO 2020 Dubai and added:

"I am proud that we have managed to break the myth that a "small" country like Serbia cannot keep up with large countries. Indeed, we now have something to be proud of! And the National Day of the Republic of Serbia, February 15, which will be the crown of everything we present in Dubai, is yet to come."

WORLD INNOVATION FROM SERBIA - MEET A MAN FROM PREHISTORY

Serbian scientists and innovators at Expo 2020 Dubai, for the first time showed the world a completely revolutionary project, which is the result of cooperation between our scientist Sofia Stefanović and a world class domestic gaming company. With the help of the top Metahuman technology from Serbia, we have "revived" in the virtual world a man who lived in Lepenski vir 10,000 years ago, and with whom we can now interact. If we laugh at him - he will respond with his ancient smile, which heralds a new age for the study of the human species.

WORLD MEDIA ABOUT SERBIA

In addition to a large number of domestic media, many foreign media have written and reported on the appearance of our country and innovations from Serbia: CNN Arabia, Euronews, Sky news, The National, The Gulf News, China Media Group TV, Abu Dhabi and Dubai TV, British Herald, Time Out and many others… Thanks to innovations, successes in creative industries and science, Serbia has thus become the talk of the world media.

CREATIVE DIPLOMACY

Numerous artists from Serbia presented themselves through a rich music and artistic program: Nenad Vasilić, Petar Marić, bands Naked and Eyot, opera diva Sanja Kerkez, Lena Kovačević, Slobodan Trkulja and Balkanopolis, and in the coming period we are expecting exciting performances of Goran Bregović, Stefan Milenković and Nele Karajlić, Satori ... The richest program will be organized for the National Day of Serbia, which we will celebrate with the whole world in the most monumental building at the Expo, the famous Al Wasl Plaza. The ensemble "Kolo" will be on stage there in addition to our violin virtuoso Stefan Milenković and the National String Team of Young Musicians of Serbia, selected especially for this occasion.

THE BEST STARTUP IN THE WORLD - FROM SERBIA

Serbia presented its most successful IT companies and startups in Dubai, as part of the world's largest technology event GITEX. Our startup "Joberty technologies" was named the best in the Mertech category, out of more than 750 startups from around the world.

SERBIA IS GETTING THE FIRST GAMING VILLAGE

One of the latest news from the World Exhibition is that Serbia will soon get the first purpose-built gaming village and gaming arena in the world, which will have 10,000 seats and will be used to organize major world esports and sports tournaments. Relog Media, the largest esport production company in the Balkans, together with TV Arena Esport, premiered the project of building the first Gaming at the Serbian Pavilion in Dubai.

FROM FIR TREES TO TRUFFLES - SERBIA TO GO

More than 25 different producers of food, chocolate and souvenirs with more than 250 different products are presented in a specialized store within the Serbian Pavilion. Visitors can find Serbian products made from 100 percent fruits and vegetables, such as ajvar, jams, honey, juices, but also various products from truffles, chokeberries, as well as super delicious, handmade chocolate. Emphasis is also placed on handmade products that represent our tradition, Serbian motifs and keep old crafts from oblivion, so you can leave the Pavilion with handmade vests, woolen socks of interesting patterns, children's toys, but also with a unique laptop bag or a mobile phone holster.

In addition to souvenirs made by the Ethno Network, it is possible to find specially designed souvenirs at the Pavilion, inspired by the Vinča culture.

VISIT OF STATE OFFICIALS FROM ALL OVER THE WORLD

The Serbian pavilion was visited by numerous state officials from the Emirates and around the world, including His Highness Sheikh Mohammed Bin Zayed, statesmen and delegations from Russia, Malaysia, the Czech Republic, Slovenia, Japan, Poland, Estonia, Guatemala, Northern Macedonia, Montenegro, France, Bosnia and Herzegovina and many other countries.