16 July 2021


Friday, July 16, 2021: Regarding the presentation of the Serbian economy at the World Exhibition "Dubai Expo 2020" (https://www.expo2020dubai.com/), the Chamber of Commerce and Industry of Serbia (PKS) in July organizes meetings with business persons and entrepreneurs to better organize and prepare quality and efficient appearance and performance of domestic companies at this prestigious global event.

Interested business persons and entrepreneurs can get all important information about participation in the "Dubai Expo 2020", which will be held from October 1, 2021 to March 31, 2022, at online meetings organized by the Chamber.

Today, one in a series of preparatory meetings was held with business persons who showed great response and interest in presenting themselves at the exhibition. It is expected that the Serbian economy will make the best use of this opportunity and, from Dubai as a global center, successfully expand its activities to the markets of the Middle East, Southeast Asia and Africa..

The following meetings will be held on:

19 July, 11 am - Link for the meeting

21 July, 11 am - Link to the meeting

23 July 11 am - Link to the meeting

The World Exhibition in Dubai is held under the slogan: "Connecting Minds and Creating the Future", and the central events related to the representation of our country will be organized in the national pavilion of Serbia, spreading over an area of 2,000 square meters, located in the "Mobility" thematic district. The topic of the appearance of the Republic of Serbia at the World Exhibition is "Serbia Creates Ideas - Inspired by the past, shaping the future".

During the world exhibition, business persons from Serbia will be able to use the premises of PKS, equipped with all the necessary infrastructure, in the Dubai South Free Zone (https://www.dubaisouth.ae/), the venue of the "Dubai Expo" event.“

The space will be available to company representatives to promote products or services, to hold business talks with potential partners, as well as to start a business in the Emirate of Dubai.

At the initiative of the exhibition organizers, special emphasis will be placed on the economic activities of the participating countries, which cover almost all sectors of industry.

The Dubai Chamber of Commerce, in charge of organizing economic activities and business networking with local (Emirate-based companies), has defined certain theme weeks that will be held during the six months of the exhibition, covering all areas from economy, entrepreneurship, digitalization, tourism, education and health.

The participation of Serbia at the "Dubai Expo 2020" is symbolically presented and inspired by the Vinča civilization. The exhibition setup of the pavilion shows modern Serbia as the natural heir of this culture, more than 7,000 years old. Out pavilion is designed as a one of a kind time capsule, which connects the legacy of the Vinča culture with digitally advanced, modern Serbia.

The pavilion will be fully digitized and will provide the possibility of virtual travel through different realities, different time periods and through different spaces.

The basic reasons for our appearance in Dubai are to present innovations, technological and scientific successes, business opportunities and to connect with the business community of the Middle East, but also to the entire MEASA region and the world in general.

By presenting our country at the World Exhibition, we want to open new opportunities for the development of Serbia through connecting with key actors of the world business community and to present our country as a stable investment destination.

Through a comprehensive business program and the participation of numerous business people and companies, institutions and startups from Serbia, we will communicate and demonstrate to the world business community: why Serbia is the first in Europe in terms of direct investments, why it is called the Silicon Valley of the Balkans, why it is a leader in eGovernment, a proud host of the European Center of Excellence for ICT solutions in agriculture and one of the countries with the best results in the fight against pandemics and immunization, as well as why the world media declared Belgrade one of the 5 most creative cities in the world.

Within the "Dubai Expo 2020", a large number of fairs will be organized, among which are: 17-21 October, 2021 - GITEX - IT, 5 G, smart cities ... (https://www.gitex.com/), 8-12 November 2021 - DUBAI DESIGN WEEK (graphic design, textile design, furniture ....) (https://www.dubaidesignweek.ae/), 13-17 February 2022 - GULFOOD Food Fair and others.