12th February 2022


Visitors from all over the world will be welcomed by the Ensemble "Kolo", String Virtuoso Team of Serbia led by Stefan Milenković, maestro Petar Marić, and numerous other participants in the rich cultural and business program

Saturday, February 12, 2022 The crown of all Serbian activities at the Expo 2020 World Exhibition in Dubai will be the celebration of the National Day of the Republic of Serbia - February 15, which will be marked by a rich cultural, artistic and business program aimed at presenting economic, technological, innovation, investment and tourist potentials of our country.

The results of Serbia's appearance at the World Exhibition so far have long exceeded original expectations, said Ana Ilić, senior adviser to the Serbian Prime Minister for creative industries and tourism and Deputy Commissioner General of Serbia for EXPO 2020 Dubai.

"Serbia has already achieved impressive results, since the Serbian Pavilion has so far been visited by more than 700,000 visitors from all over the world. So far, more than 1,000 of our business persons, who have made more than 6,000 business contacts with potential partners, have presented themselves within the business program implemented by the Government of the Republic of Serbia in cooperation with the Serbian Chamber of Commerce and the Serbian Development Agency.

I am proud that we managed to break the myth that a "small" country like Serbia cannot match big countries and that we presented ourselves to the whole world as a modern, creative and innovative country. Indeed, we have so many things to be proud of, and the National Day of Serbia at the Expo - February 15, will be the crown of our entire appearance in Dubai," says Ilić.

In that manner, as she says, Serbia will celebrate its National Day at the World Exhibition, which will be held on February 15

Cultural program:

A rich cultural and artistic program has been prepared for the occasion, for the guests from around the world. Serbian National folk song and dance Ensemble KOLO - the sum of all parts of Serbia, its proud history, diverse heritage, culture and tradition will perform dances and songs that originate from each corner of Serbia.

Stefan Milenkovich's String Virtuoso Team of Serbia led by Stefan Milenković, Serbia’a multi award-winning violin soloist, music teacher and humanitarian will present a special program carefully crafted for the occasion of the Serbian National Day.

Moving from the spectacular Al Wasl Hall to the Serbia Pavilion, the evening part of the program will give the opportunity to the guests from all continents to enjoy the dynamic sounds created by maestro Petar Marić, eight-time world champion in electric accordion and a concert of film music "Balkan Cinema Acoustic" performed by actress Jelena Gavrilović and Aleksandra Marković.

Investment Conference: Serbia Country Business Briefing

A special segment of the National Day will be a tailored business conference "Serbia Country Business Briefing", focusing on the investment potential of the Agri-Food sector and High tech, Bio tech and ICT. "Serbia Country Business Briefing" will present the most important segments of the Serbian economy containing a great potential for attracting new investments and realization of new projects, namely the food industry and modern technologies.

Media conference:

Serbia National Day Media conference will be organized at the Expo Media Centre – Main conference room A on February 15, at 12.30 PM

Serbia is presenting itself at the World Exhibition under the modern brand of the national platform of Serbia, and the theme of the appearance is - "Serbia creates ideas: Inspired by the past, shaping the future".

Sponsor of the National Day of Serbia celebration at Expo 2020 Dubai is Telekom Serbia.

Join us in celebrating Serbia National Day at Expo 2020 Dubai!