24 May 2021


World Expo Dubai 2020
1 October 2021 – 31 March 2022
Connecting Minds, Creating the Future

Expo 2020 (Arabic: إكسبو 2020‎), the World Exhibition scheduled to be hosted by Dubai in the United Arab Emirates, originally was scheduled for 20 October 2020 – 10 April 2021. Due to the COVID-19 pandemic, the new dates are 1 October 2021 – 31 March 2022, but the title officially remains Expo 2020.

This will be the first Expo in the history to be staged in the Middle East, Africa and South Asia (MEASA) region and the Arab world. Expo’s theme is "Connecting Minds, Creating the Future", and it will include three subthemes: Opportunity, Mobility and Sustainability, each with its own pavilion.

The World Expo will be located in the Dubai South District spreading over an area of 4.38 km2. It is close to Al Maktoum International Airport and within easy reach of Dubai International Airport, Abu Dhabi International Airport, and the ports of Dubai and Abu Dhabi.

More than 200 participants will take part in the World Expo, including states, international organizations, companies and educational institutions. More than 190 countries from all over the world have confirmed their participation in the World Expo in Dubai.

In response to Expo’s theme, the countries will demonstrate their solutions to the modern challenges of humanity, which connect, move and make the present more interesting, and the future more optimistic and sustainable. This is also a unique opportunity for the participating countries to show their industrial and economic achievements, their touristic offerings, and to present significant elements of their society, culture, tradition and history.

The first World Expo took place in 1851, and since that time, many of the greatest achievements of the modern world have been first presented to a global audience at a World Expo, making it an event that cannot be compared to any other. Technologies and discoveries without which we cannot imagine modern life - such as the telephone, the first computer or Tesla’s city lighting based on the AC system - were presented to the world public for the first time at some of these exhibitions. Some of the most fascinating buildings of our civilization were built for the needs of the Exhibition, only to become lasting historical heritage, among them the Eiffel Tower in Paris and the Atomium in Brussels. Therefore, the history of Expo also represents the history of the development of human thought and human progress.


From 1 October 2021 to 31 March 2022, the Republic of Serbia, together with more than 190 countries from all over the world, will participate in the prestigious world exhibition Expo 2020 Dubai. The theme of Serbia's participation in the World Exhibition is "SERBIA CREATES IDEAS - Inspired by the past, shaping the future".

The Republic of Serbia will present itself at this World Exhibition as the host of the national pavilion with an area of almost 2,000 square meters. The building is located in the thematic district called "Mobility".

The exhibition setting of our pavilion will show that modern Serbia is the natural heir to the Neolithic Vinča Culture. Vinča changed the way humans lived and thrived and Modern Serbia will be presented as the natural successor its supreme artistry, technology, innovation, trade and peaceful coexistence. It will further demonstrate that the Serbia of the future is driven by the creative and innovative ideas of a number of exciting and inventive individuals, companies and organizations.

Serbia’s Expo participation will be rolled out across a number of activations, initiatives and events under the brand message SERBIA CREATES IDEAS. This includes the purpose-built Serbia Pavilion in the heart of the Expo, a comprehensive B2B programme that connects Serbian businesses with UAE, MENA and world-wide counterparts, G2G and G2B activities, Serbian business hubs in key sites across Dubai, and a whole range of other events, festivals and activities that promote Serbia as a forward-facing nation with innovation, ingenuity and creativity embedded in its DNA.

By engaging and embedding Serbian content across all of Expo’s programmes, and by making full use of the opportunities to amplify our messages, we will position Serbia as an Open, Collaborative, Cooperative and Fun, Creative, Innovative and Resourceful nation.

We will show why Serbia is 1st in Europe for FDI, why it is called the Silicon Valley of the Balkans, why it is the frontrunner in eGovernment, how it proudly hosts a European Center of Excellence for ICT solutions for agriculture and why Belgrade was proclaimed one of the 5 most creative cities in the world. We will also present how Serbia became one of the most successful countries in dealing with the pandemic and immunization.

The Serbia Pavilion Will Comprise of Four Parts:


Serbia’s primary goal at expo is to create dynamic opportunities for Serbian businesses to participate in the world’s premier business gathering, and to boost economic activity as a result.

The B2B programme run by the Serbia Expo Team, the Serbia Chamber of Commerce and the Development Agency of Serbia includes a series of opportunities for B2B meetings, presentations and conferences including participation in official Expo Business Forums and a Serbian International Business forum. Additionally, the B2B activations will include a business hub for Serbian businesses considering expansion into the Dubai/UAE market at the Dubai South business district.

A member of the World Trade Organization since 1996, the UAE supports open trade and has stable trade relations with countries throughout the world. Thanks to its open economy, attractive business environment, geopolitical location and continued economic growth, the UAE has emerged as a key international trade hub.

The Republic of Serbia and the UAE have in recent years developed an extremely open and fruitful political and economic relationship and cooperation.

The UAE is a gateway to MENA - an acronym for the Middle East and North Africa (MENA) region. The MENA region includes 19 countries and accounts for approximately 6% of the world's population, 60% of the world’s oil reserves, and 45% of the world's natural gas reserves.